Privacy policy
SmileOnU takes your privacy seriously. This Privacy Policy describes how The Humble Company North America, Inc. collects, uses, discloses, and otherwise processes personal information when you visit or use www.smileonu.com (the "Website"), purchase our products, contact us, sign up for communications, participate in promotions, or otherwise interact with us.
SmileOnU.com is a commercial website operated by The Humble Company North America, Inc. This Website is separate from the SmileOnU nonprofit organization operating at www.smileonu.org. Although the entities may have a relationship and may use the SmileOnU name and branding, they are separate entities unless otherwise stated.
This Privacy Policy applies only to personal information collected through SmileOnU.com and does not govern the privacy practices of www.smileonu.org or any other website, organization, or service.
1. Personal Information We Collect
Depending on how you interact with our Website, we may collect the following categories of personal information:
Information You Provide
We may collect personal information that you provide to us, including:
- Your name
- Email address
- Billing and shipping addresses
- Telephone number
- Account information
- Order and purchase information
- Payment and transaction information
- Information you provide when contacting customer service
- Information you provide when subscribing to marketing communications
- Information you provide when participating in promotions, contests, or giveaways
- Product reviews, comments, photographs, or other content you voluntarily submit
Payment information may be processed directly by Shopify and/or third-party payment processors. We do not necessarily have access to or store complete payment card information.
Information Collected Automatically
When you visit our Website, we and our service providers may automatically collect certain information about your device and use of the Website, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages and products viewed
- Products added to your cart
- Purchases and transactions
- Referring website or URL
- Approximate location
- Website interactions
- Information collected through cookies, pixels, tags, and similar technologies
Information We Receive From Third Parties
We may receive personal information from third parties that help us operate our business, such as Shopify, payment processors, shipping providers, marketing providers, analytics providers, advertising providers, and other service providers.
We may also receive or process personal information through the Shopify apps and services we use to operate our Website, including Shopify Flow, Shopify Messaging, Avada Accessibility, Appstle Subscriptions, and Hoppy Free Shipping.
2. How We Use Personal Information
We may use personal information to:
- Process and fulfill orders and transactions
- Process payments
- Ship and deliver products
- Communicate with you about your orders and purchases
- Respond to questions and provide customer support
- Manage your account
- Send marketing communications, where permitted by law
- Provide promotions, discounts, contests, and other offers
- Improve our Website, products, services, and customer experience
- Understand how customers use our Website
- Analyze Website traffic and marketing performance
- Personalize your experience
- Detect and prevent fraud, abuse, and unauthorized activity
- Maintain the security of our Website and services
- Comply with applicable laws and legal obligations
- Enforce our terms and protect our rights, property, and customers
- Carry out other purposes disclosed to you when information is collected
Our Shopify apps may process information as necessary to perform these functions. For example, Shopify Flow may process store, customer, order, or other business information to automate workflows; Shopify Messaging may process subscriber and campaign engagement information to send and measure email marketing; Appstle Subscriptions may process customer and order information necessary to manage recurring orders and subscriptions; Hoppy Free Shipping may process device, browsing, cart, order, and shipping-related information to provide free-shipping and promotional features; and Avada Accessibility processes certain store and website information to provide accessibility features and maintain the accessibility tools on our Website.
3. How We Share Personal Information
We may disclose personal information to companies and service providers that help us operate our business, including:
- Shopify and ecommerce service providers
- Payment processors
- Shipping and fulfillment providers
- Customer service providers
- Email and marketing providers
- Analytics providers
- Advertising and social media providers
- Website hosting, security, and technology providers
- Professional advisors, such as attorneys and accountants
- Government authorities or other parties when required by law
- Companies involved in a merger, acquisition, financing, sale of assets, or similar business transaction
Our service providers and Shopify apps may include:
- Shopify Flow, which we use to automate tasks and workflows within our Shopify store. Depending on the workflows we create, Flow may process information relating to customers, orders, fulfillment, shipping, or other store activity.
- Shopify Messaging, which we use to send marketing communications and manage our marketing subscriber list. Shopify Messaging may process information relating to email campaigns, including opens, clicks, unsubscribes, and spam complaints.
- Avada Accessibility, which we use to provide accessibility features and tools on our Website. The app may access certain store, website, and administrative information necessary to provide its services.
- Appstle Subscriptions, which we use to provide and manage product subscriptions and recurring orders. Appstle may process customer information such as names, email addresses, telephone numbers, physical addresses, and information relating to recurring orders.
- Hoppy Free Shipping, which we use to provide free-shipping and promotional features on our Website. Hoppy may process certain device and activity information, as well as information relating to products, orders, shipping, discounts, and Website interactions.
These companies may process personal information on our behalf or as otherwise permitted by applicable law. The privacy practices of these third-party service providers are governed by their respective privacy policies.
4. Shopify
Our online store is powered by Shopify. Shopify provides the ecommerce platform through which we sell our products and process customer transactions.
Shopify may collect and process personal information in connection with your use of our Website and its services. Shopify's processing of personal information is also governed by Shopify's own privacy policies and terms.
Shopify also provides services and applications that we use to operate our store, including Shopify Flow and Shopify Messaging.
You can learn more about Shopify's privacy practices through Shopify's Privacy Policy.
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies to operate our Website, remember your preferences, understand Website activity, and improve our services.
Some cookies are necessary for the Website to function properly, including cookies used for shopping cart functionality, checkout, security, and other essential features.
Other technologies may be used for analytics, personalization, advertising, and other purposes.
Certain Shopify apps may also use cookies, pixels, tags, or similar technologies to provide their services. For example, Appstle Subscriptions may use cookies and similar technologies in connection with subscription functionality, while Hoppy Free Shipping may use device and activity information to provide its free-shipping and promotional features.
You may be able to manage certain cookie preferences through our cookie banner or your browser settings. Shopify also provides customer privacy tools that allow merchants to configure cookie banners and data-sharing opt-out functionality.
6. Marketing Communications
If you sign up to receive marketing communications from us, we may use your email address or other contact information to send you information about products, promotions, offers, and other updates.
We use Shopify Messaging to send and manage certain marketing communications. Shopify Messaging may track campaign engagement information, including email opens, link clicks, unsubscribes, and spam complaints, to help us measure the performance of our email campaigns.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing communications.
Please note that you may still receive transactional or service-related communications, such as order confirmations, shipping updates, subscription notifications, or customer service messages.
7. Data Retention
We retain personal information for as long as reasonably necessary to provide our products and services, fulfill the purposes described in this Privacy Policy, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
The length of time we retain personal information depends on the type of information and the purpose for which it was collected.
When personal information is no longer reasonably necessary for these purposes, we may delete it, anonymize it, or securely dispose of it, subject to applicable legal requirements.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Your California Privacy Rights
If you are a California resident, you may have certain rights under the California Consumer Privacy Act, as amended ("CCPA").
Depending on the circumstances, these rights may include:
Right to Know: You may request information about the personal information we collect, use, disclose, sell, or share, including the categories of personal information, sources, purposes, and third parties involved.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to Correct: You may request that we correct inaccurate personal information that we maintain about you.
Right to Opt Out of Sale or Sharing: You may have the right to opt out of the sale or sharing of your personal information, including certain sharing for cross-context behavioral advertising.
Right to Limit: You may have the right to limit certain uses and disclosures of sensitive personal information.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.
California's current CCPA guidance identifies these consumer rights and provides that applicable businesses must provide consumers with information about how to exercise them.
10. How to Exercise Your Privacy Rights
To submit a privacy request, please contact us at:
Email: smileonu@thehumble.co
You do not need to create an account to submit a privacy request.
When you submit a request, we may need to verify your identity before completing the request. The information we request for verification will depend on the nature and sensitivity of your request.
We generally respond to verifiable consumer requests within the time periods required by applicable law.
You may also use an authorized agent to submit a request on your behalf where permitted by law. We may require appropriate documentation confirming the agent's authority and may take steps to verify your identity.
11. Your Privacy Choices
Depending on where you live and applicable law, you may have choices regarding certain uses of your personal information, including marketing communications, cookies, and certain advertising or data-sharing activities.
You may unsubscribe from marketing communications at any time using the unsubscribe instructions included in our communications.
Where applicable, you may also use the privacy controls provided through our Website to manage cookie preferences or opt out of certain data sharing.
Shopify provides merchants with tools for cookie consent, data-sharing opt-outs, and Global Privacy Control (GPC) signals.
12. Children's Privacy
Our Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.
13. Third-Party Websites
Our Website may contain links to third-party websites, services, or social media platforms that we do not control.
This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review the privacy policies of third-party websites before providing personal information.
14. International Processing
Some of our service providers may process or store personal information outside the United States.
Where required by applicable law, we use appropriate safeguards when transferring personal information across borders.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Website, services, technology, or applicable legal requirements.
When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
16. Contact Us
If you have questions about this Privacy Policy or our privacy practices, you may contact us at:
The Humble Company North America, Inc.
888 Prospect Street, Suite 207
La Jolla, CA 92037
USA
Email: smileonu@thehumble.co
California Notice at Collection
We collect personal information from consumers for purposes including processing and fulfilling orders, processing payments, providing customer service, communicating with customers, marketing and advertising, improving our Website and products, analytics, security, fraud prevention, and complying with legal obligations.
The categories of personal information we may collect include identifiers and contact information, commercial information, internet or other electronic network activity, approximate geolocation information, payment and transaction information, and information voluntarily provided by consumers.
We may collect personal information directly from you, automatically through your use of our Website, and from third parties that provide services to us.
We may use service providers and Shopify applications, including Shopify Flow, Shopify Messaging, Avada Accessibility, Appstle Subscriptions, and Hoppy Free Shipping, to operate and support various functions of our Website.
For more information about the categories of personal information we collect, how we use and disclose that information, and your privacy rights, please review this Privacy Policy.
Where applicable, California residents may exercise their privacy rights using the contact information provided above.